Join us next Saturday 30 June for the opening of Hans van der Meer’s solo exhibition De koe, het grazen voorbij at Stedelijk Museum Alkmaar. For this project, Van der Meer looks at the changing world of the Dutch cow. For the past three years, he visited dairy farmers and innovators throughout the Netherlands. His work reflects on the complexity of modern farming, animal welfare, hi-tech food production and its impact on the environment. In many of the photos the cow looks puzzled. Or is it that she’s questioning us? How will we be shaping the future in food production? And what will the role of the animals be in it?

The exhibition combines photography, video and texts in an installation curated by Paradox director Bas Vroege and designed by Kummer & Herrman. De koe, het grazen voorbij opens at 4pm (doors open 3.30pm) with speeches by the museum’s director Patrick van Mil, Hans van der Meer and farmer Siem de Jong. Especially for this event, music theatre company Silbersee will perform a scene from their outdoor opera Aardappelvreters. Not to be missed! The event is open to all, but please RSVP at

The accompanying book Het moet anders/Time to Change is now available for pre-orders in the YdocStore. During the pre-sale – ending July 1 – you will receive an exclusive discount: for the price of the regular edition (€34.50), you will receive a signed copy including shipping (NL, BE and DE only). The book will be sent to you mid-July. Designed by Kummer & Herrman, the book includes 54 photographs by Hans van der Meer, accompanied by 27 columns linking the industry’s present to the past and future of dairy farming. The book also includes 10 videos by Van der Meer, which readers can access on their phone by scanning the QR codes.

Order the book Het moet anders/Time to Change here.

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