We couldn’t be more happy with our completely redesigned website! After almost ten years, we said goodbye to our old digital home and moved to a new one. Project manager Vian Paashuis took care of the project, together with our designers, developers, advisors and part of the team. She tells you all about the making of and new functionalities:

“In 2007, Antenna-men from Rotterdam built Paradox a new website. For a number of years, we felt like the numerous possibilities carried along by the digital era had caught up with our old website. Time for a new one. This one was set to better accommodate the visual era we live in, offering more possibility for presenting the rich photographic and cinematic material that Paradox projects since 1993 have had to offer. The wish list: an image-driven website, that is easy to browse, responsive, and allows for easy sharing projects on social media.

We gathered around a team of professionals to help us achieve the desired result: Sara Kolster jumped aboard for the functional design and base structure of the website. Simon Burer and Robin Sluijs from Kummer & Herrman departed from the functional design to come up with a bold and effective graphic design. Edgar Vijgeboom and Thomas van der Meer from Studio Parkers took care of web development to ensure that the visual was always operational.

The heart of the new website are the projects we have developed in the past 20-something years. But they aren’t simply listed: you can browse through them using a number of filters. Are you looking for a specific author, geographic area, topic, or a specific platform such as a book or an exhibition? You can easily find them using the filters, all of which represent elementary pillars of the documentary tradition that Paradox contributed to since 1993.

Besides the aforementioned parameters, within the project presentation the new website facilitates a strong focus on multiplatform thinking. Every project contains a slider in which can be seen on which platforms a project has manifested itself. Projects are now more easily navigated than before, and the visually oriented design we hope allows for a more gripping and aesthetic experience. Bringing the story and message behind our projects across is what matters most to us.

In addition to all of the above, an addition to the new website that we are particularly proud of is the Paradox world map. It reveals, also to us, that Paradox projects have been exhibited and screened in more than 200 cities. Furthermore, ‘our’ photographers and film makers covered around 100 countries in their projects.”

Photo: Vian selecting images (analogue style!) for the projects on the website.