NOWHERE – Imagining The Global City focuses on the past 25 years work of Dutch artist/photographer Frank van der Salm and consists of a large-scale exhibition featuring a video wall (powered by Artificial Intelligence), a collection presentation, a public program and a book. Paradox (project initiator), Nederlands Fotomuseum (partner and venue) and Frank van der Salm (author) are collaborating with the University of Amsterdam, RNDR – design studio for interactive media, architect Winy Maas, composer Henry Vega, graphic designer Irma Boom and Hartmann Books (co-publisher).
In the 1990s Frank van der Salm aimed his lens at the landscape in order to record the human influence on it. Initially he followed in the tradition of the New Topographics, a movement that gained prevalence in the 1970s. Soon, however, he felt that the self-imposed restrictions – black and white, restricted format, the subject depicted sharply in focus and descriptively – was too limiting; Van der Salm started experimenting with colour, format, depth of field and scale. Until the mid-2000s the latter aspect was a distinguishing element of his visual language. The resulting alienation made the observer doubt whether this was an image or a scale model – an idealized model of reality, or an image of reality itself. In various guises, this has remained a characteristic of his work to this day. The central question always remains: which is the ideal image being pursued and what are the underlying values of it? Van der Salm himself indicates that his work – with the urban environment as its main subject matter – is a search for ‘who we are’. In other words: Frank van der Salm’s often impressive, aesthetic images are based on a critical cultural engagement.
We are currently living in a media society in which the image is omnipresent: experiences are guided by images we have seen before in the (social) media. In architecture this is taken a step further: buildings are increasingly designed (or cloned) with the eventual resulting image in mind. The traditional relationship between (physical) original and (digital) copy is reversed.
Exhibition at the Nederlands Fotomuseum
The main exhibition NOWHERE will be presented on the ground floor of the Nederlands Fotomuseum, the space divided in half by a 18x3m wall. While the front will feel like an open urban space, on a long facade an AI-driven montage of the work will be projected. Behind the wall, physical works will be on display.
In his PhD research at the University of Amsterdam, Gjorgji Strezoski (MK) studies the interpretative capacities of artificial intelligence. He co-developed a model fed with Van der Salm’s complete oeuvre and concepts that were relevant to him; they were all attributed with a high or low value. Based on subjective concepts like 24/7, environment or alienation and the values attributed to them, the computer will indicate objective relationships between the images. This will shed a new light on the works and their social relevance. The visualization of verbal concepts, the images, the values they represent and the underlying machine language was translated into a monumental 18x3m projection by RNDR – design studio for interactive media. The accompanying sound design was produced by composer Henry Vega (US).
Total images, crops, and details from Van der Salm’s work will be combined in a projection with a visual translation of the data, to make visible what happens inside the computer. The second part of the main exhibition is an extreme contrast to the urban environment and dynamic projection; ultimate white cubes with a restricted selection of physical works.
The Collection Illuminated by… Artificial Intelligence
For the last few years, the NFM has invited contemporary writers, photographers and curators to – from their specific perspective – curate exhibitions from the museum collection in The Collection Illuminated by…. In the context of NOWHERE the unique occasion presents itself to have an algorithm perform this task. The presentation includes an interactive installation, driven by an algorith trained by photographer Frank van der Salm
In the centre screen in this installation, we travel through his work on the basis of the terms. The screen on the left shows images from the Collection of the Nederlands Fotomuseum, while the screen on the right shows pictures from one of the fastest-growing image collections in the world: Instagram. More than 100 million photos are uploaded to the online platform each day. Of these, 41,000 can be seen here – a random selection from the countless billions now on Instagram.
The presentation with the computer as a descriptor of the images as well as a guest curator is a unique opportunity to address the phenomenon of AI for the general audience and encourage a debate amongst professionals working in the archive and museum world. Are we dealing with AI as a ‘helper’ of the artist or AI as the ultimate curator?
NOWHERE – Imagining The Global City collects Frank van der Salm’s work of the past 25 years. The image of a consumer-oriented, imaginary metropolis rises from this book, designed by Irma Boom. Images – sometimes upside down – question each other about the reality they represent. Together, they form the image of a city that, all of a sudden, seems to be simultaneously everywhere and nowhere, yet: here now.
Textual contributions by Shumon Basar, Aaron Betsky and Urs Stahel, link Frank van der Salm’s oeuvre to the world of design, architecture, urban development, art and photography.
The book is published in three different cover/belly band combinations.
NOWHERE is accompanied by a series of visual narratives, elaborating on the roles of the various creative partners in the project, ranging from spatial designer Tiago Rosado, composer Henry Vega to data visualiser Boyd Rotgans, starting off with computer scientist Gjorgji Strezoski:
Stimuleringsfonds Creatieve Industrie support for NOWHERE9 January 2020
Happy to start the new year with an exciting announcement that our project N_O_W_H_E_R_E has been selected to receive support from the Creative Industries Fund NL under their Open Call for Exceptional Presentations! With this grant, the fund calls on presentation institutions, exhibition places, museums or new initiatives to come up with a proposal for...Read more
NOWHERE by Frank van der Salm HERE NOW!1 July 2021
After months of closed museums we are happy to finally announce the opening of NOWHERE – Imagining The Global City by photographer Frank van der Salm, a Paradox production in collaboration with the Nederlands Fotomuseum. The central theme of Frank van der Salm’s work is urban development as an expression of our time. Over the last 25...Read more
NOWHERE – Imagining The Global City2 October 2020
A large panoramic, artificial intelligence driven video projection will be the central element of NOWHERE, an exhibition focusing on the work of Frank van der Salm at the Nederlands Fotomuseum in Rotterdam, opening in early 2021. Together with the exhibition, a 368 page book, designed by Irma Boom will be published by Paradox and Hartmann...Read more
NOWHERE_Take 3 and September lectures @NFM8 September 2021
Van der Salm does not call the exhibition a retrospective, no, he is looking ahead. This certainly applies to the hypnotising video wall he has created with data designers from the RNDR agency, the AI lab of the University of Amsterdam and with music by composer Henry Vega’ wrote NRC Handelsblad critic Tracy Metz. She...Read more