We associate chocolate with celebration, comfort, romance. But do we ever associate it with the farmers – and often children – who literally make the product possible? West Africa produces almost three quarters of the world’s cocoa, 70% of which is consumed in Europe and North America. More than 2 million child labourers work on cocoa plantations in Ghana and the Ivory Coast alone. Who are these children and why do they do this work? BITTER Chocolate Stories sheds light on these questions. Combining portraits of 15 former child labourers and interviews with the children and other actors in the industry, the exhibition and book provide an insight into the complexities of a product many of us take for granted.
BITTER Chocolate Stories tells the stories of Bassirou, Valerie, Augustin, Sarata, Mohamed, Cedric, Ghislain, Issaka, Bèbè, Kassoum, Laeticia, Alexis, Cathérine, Josias and Edyon, who all worked as child labourers on cocoa plantations in the Ivory Coast. Originally from Burkina Faso, the children now live in a shelter and training centre in the capital Ouagadougou, where Joana Choumali (Ivory Coast, 1974) photographed them in an improvised studio. The result is three portraits of each child: one from the front, one from the back and one of their hands. Journalist Marijn Heemskerk (The Netherlands, 1980) interviewed the children about their experiences on the plantations and their dreams for the future. She also spoke to other actors in the industry in order to present a nuanced understanding of the many factors that lead to child trafficking and child labour.
Tony’s Chocolonely and Paradox created and developed BITTER Chocolate Stories to raise awareness about child labour in the cocoa industry. Everyone in the chocolate chain – cocoa farmers, chocolate companies, retailers, governments and consumers – has a responsibility to tackle child labour, according to the organisers, and informing a wide public of the problem is the first step to achieving that.
BITTER Chocolate Stories
The exhibition will run from 13 October to 23 November 2017 in the Beurs van Berlage in Amsterdam. The portraits and stories of the 15 children will be displayed in the middle of the Exhibition Hall. These will be accompanied by the slogans of major chocolate brands, providing a sharp contrast between the pleasure of chocolate consumption and the harsh reality of its production.
Around the edge of the hall, a timeline will take visitors through the history of cocoa and its development as a global commodity. The design of the exhibition is intended to reflect the complexities of the industry in the physical space: the children are literally ‘stuck in the middle’. At the same time, by exposing visitors to the world behind their chocolate bars, the exhibition aims to highlight how their consumption choices impact an industry and, in turn, the lives of countless children.
Photo book with interviews and background information
The accompanying book features background information, infographics and interviews that expand on the themes presented in the exhibition. The book is available in Dutch and English for €30 in the Beurs van Berlage, Tony’s Stores, Tony’s Chocolonely web shop and the YdocStore. For every book sold, €5 will be donated to the Tony’s Foundation, which supports projects in cocoa-growing communities in West Africa including the training centre in Burkina Faso.
‘I don’t think a cocoa plantation is any place for a child’
BITTER Chocolate Stories tells the stories of 15 former child labourers in the cocoa industry27 September 2017
We associate chocolate with celebration, comfort, romance. But do we ever associate it with the farmers – and often children – who literally make the product possible? More than 2 million child labourers work on cocoa plantations in Ghana and the Ivory Coast alone. Who are these children and why do they do this work?Read more